Performance Marketing Specialist
Linker Finance is a fintech company helping community banks grow in the digital age. We build core-agnostic technology that enables banks to launch modern digital banking experiences, streamline retail and business onboarding, and grow deposits without replacing their core systems.Our platform supports online deposit account opening, business onboarding, digital banking, and relationship-building tools for both retail and commercial banking. By combining modern user experiences with the operational, compliance, and integration realities of community banks, Linker Finance helps financial institutions move faster, serve their customers better, and compete more effectively in an increasingly digital market. We are building technology for a critical part of the financial ecosystem: the community banks that support local businesses, families, and communities across the country.
Role Overview
Linker Finance is hiring a data-driven Growth Marketing Manager to own campaign execution, performance tracking, attribution, and marketing analytics across digital channels.
This role will focus on building and optimizing measurable growth systems across LinkedIn Ads, Meta Ads, email campaigns, website funnels, and event-driven campaigns. You will help ensure that marketing decisions are backed by data, attribution is properly configured, and campaigns are continuously optimized for performance.
This role is ideal for someone who enjoys both strategy and hands-on execution across analytics, experimentation, and growth infrastructure.
Key Responsibilities
- Build, launch, and optimize paid campaigns across LinkedIn, Meta, and other channels
- Own campaign tracking, attribution, and funnel performance measurement
- Configure and maintain Google Tag Manager, analytics events, and conversion tracking
- Work with tools such as Amplitude, Google Analytics, LinkedIn Campaign Manager, and Meta Ads Manager
- Analyze campaign performance and provide actionable insights and recommendations
- Optimize landing pages, lead funnels, and conversion paths
- Support lifecycle marketing and email campaign analytics
- Collaborate with content and leadership teams to align campaigns with GTM priorities
- Create reporting dashboards and performance summaries
What We’re Looking For
- 3–7+ years of experience in growth marketing, performance marketing, or demand generation
- Strong experience with:
- Google Tag Manager
- Amplitude or similar analytics tools
- LinkedIn Ads
- Meta Ads
- Google Analytics
- Attribution and funnel tracking
- Experience measuring and optimizing B2B campaigns
- Strong analytical and problem-solving skills
- Comfortable operating independently in a lean startup environment
- Experience in fintech, SaaS, or regulated industries is a plus
Ideal Candidate
- Data-driven and highly curious
- Understands both technical tracking and business outcomes
- Thinks experimentally and iteratively
- Comfortable building systems from the ground up
- Focused on measurable impact, not vanity metrics
Additional Requirements
• Experience working with banks, fintech companies, core providers, or other regulated financial services organizations is strongly preferred.
• Willingness to complete a background check, in accordance with applicable local laws and regulations.
• Comfortable working in a fast-moving startup environment with product, design, engineering, and leadership teams.
If you’re interested in joining Linker Finance, send your resume to: careers@linkerfinance.com
